Corporate Consulting
McKinley Marketing is uniquely positioned to help corporations profit from affinity marketing. Our services include affinity program development, implementation and ongoing management. Since we tailor our assignments to meet the unique needs of each of our clients, working with McKinley Marketing allows corporations to outsource specific functions of the sales and marketing process to us based on their existing staff and resource availability.
Because of McKinley Marketing's breadth of experience, we have come to understand the key elements of successful association member programs. This allows us to help our clients maximize their association relationships, as well as their profits. By facilitating program launch, public relations, advertising, and more, we help structure programs that are attractive to associations and their members. We offer our corporate clients:
Personal introductions to association executives based on hundreds of existing relationships.
Access to our sortable database of thousands of associations for easy identification of your key markets.
Strategic sales support to help your product or service establish market share in the association community.
Development, creation and production of marketing and promotional materials that present your offer so it appeals to association executives and shortens your sales cycle.
Guidance on ways to maximize promotional dollars through cooperative marketing.
Training for your staff on the inner-workings of associations, decision-making processes, and buzzwords.
Consulting on necessary internal systems for turn-key, cohesive marketing and client service.
Assistance with reporting, production, and delivery of marketing materials.
In-depth market research.
Value-added services stemming from a wealth of experience in both the association and corporate communities.