Association Services
McKinley Marketing is dedicated to helping each of our association clients advance their mission and achieve their vision. We employ a unique blend of strategic thinking, best-practice knowledge, and real-life implementation tactics that reflect each client’s working environment. Our well-honed methods and innovative techniques have evolved over decades of working in, for and around associations. We are well suited to help associations tackle their most pressing challenges, particularly in the following areas:
Member and Market Research
How will you know if you don't ask? McKinley Marketing is experienced in all modes of data collection, and our business-minded approach focuses on providing clients with recommendations they can actually implement.
Strategy, Planning and Facilitation
The process of crafting an effective strategic plan is overlooked in many association ventures. McKinley Marketing is adept at honing in on the critical questions that need to be addressed up front, so future efforts are not hamstrung by the lack of a clear roadmap for success.
Membership Recruitment and Retention
Recruitment and retention are the "blocking and tackling" of association management. McKinley Marketing's extensive expertise in membership allows our clients to gain tremendous economies of scale in developing, implementing and tracking membership marketing campaigns.
Marketing and Communications
In an era of marketing saturation and mass customization, deploying the right message to the right audience is paramount. McKinley Marketing is a full service marketing firm, providing expert assistance in concept development, branding, copywriting, design and communications.
Organizational Development
As associations mature, their dues structures, component relationships and processes often fail to keep pace with membership growth or respond to changing forces in the marketplace. McKinley Marketing specializes in helping associations answer the critical question, "if we were going to build this association from scratch today, what would it look like?"
Business Development and Non-Dues Income
In order to remain viable, associations must continually innovate and execute strategies that lead to revenue growth. McKinley Marketing has a long and successful track record of helping associations identify, negotiate and optimize sources of non-dues revenue.
Interested?
Please review some of our recent successes for insight on specific projects we've completed, or take a look at our client list to see who we work with. Of course, many of our clients freely share their opinions.