McKinley Marketing, Inc.

Trusted association advisors.

Presentations

We love to present... and are fortunate that we get many chances to do so. Here are some of our favorites, which others have found helpful as well.

Writing Marketing Copy: Discover the Secrets
Forum on the River, Chicago

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A New Approach to Affinity Programs
Keynote Address at the Metropolitan Bar Caucus Annual Meeting

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The Member-Centric Association
Delivered to NAHB's Executive Officer Council

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Using Market Research as a Catalyst for Major Change
ASAE & The Center: 2008 Annual Meeting

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Creating a Member-Centric Organization
Delivered to members of the National Corn Growers Association

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Decision to Join: What Does it Mean for Your Organization?
ASAE & The Center: 2007 Annual Meeting

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Hit Those Membership Targets
ASAE & The Center: 2007 Annual Meeting

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Researching Your Membership
2007 AMA Nonprofit Marketing Conference - July 10, 2007

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Modelling the Collaborative Marketing Function
ASAE & The Center: Marketing and Membership Conference

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An Extraordinary Plan to Drive Traffic To Your Website
EAG CEO Meeting

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Conducting & Implementing Dues Analysis & Restructuring
ASAE Hawaii

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Using CRM for Effective Sales, Marketing & Member Retention
ASAE Membership & Marketing Symposium

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Members and Customers
ASAE Denver

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Affinity Programs: Why, What and How
MarketSense Seminar

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Creating a "Non-Dues Friendly" Database
MarketSense Seminar

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Secrets of Successful Programs
ASAE Non-Dues Revenue Symposium

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Mining for Gold: Using Data to Drive Revenue & Services
ASAE Membership Marketing Symposium

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For & Non-Profits: Working Together for Mutual Gain
Direct Marketing Association of Washington

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Maximize Association Marketing Through Branding
ASAE Management & Technology Conference

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