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Articles by McKinley Marketing Staff

Learnings from a Study Mission to Latin America By Jodie Slaughter	[Read]

9 Things I've Learned about Associations This Year By Shelley Sanner	[Read]

Three Good Reasons to be Excited By Jay Younger	[Read]

P.O.S.T Approach to Social Networking By Jodie Slaughter	[Read]

Tools You Can Use—Building Your Marketing Toolkit By Jodie Slaughter and Bill Cramer	[Read]

How to Write Marketing Copy that Sells By Sheri Jacobs, CAE	[Read]

Economic Strategy for Associations By Sheri Jacobs, CAE	[Read]

As Members Age, Lifetime Membership Becomes a Critical Question By Jodie Slaughter	[Read]

10 Tips for Knowledge Community Success By Jodie Slaughter	[Read]

5 Ways to Improve the Results from your Next Member-Get-A-Member Campaign By Sheri Jacobs, CAE	[Read]

Have your Response Rates Lost their Luster? Try PURLS! By Mike Norbut	[Read]

The Membership Department Working with Others to Accomplish Goals by Sheri Jacobs, CAE, and Sara Miller, CAE	[Read]

Are you Keeping the Members that Want to Stay? by Jay Younger	[Read]

5 Steps to Improve your Marketing Campaigns by Sheri Jacobs	[Read]

Determining the Lifetime Value of A Member (How much can I really spend to recruit a new member?) by Sheri Jacobs	[Read]

Let your Members do the Talking by Sheri Jacobs	[Read]

Getting and Applying Great Ideas at Great Ideas by Jodie Slaughter	[Read]

Finding a role for member research in the branding equation by John Grifferty	[Read]

Before You Act, Conduct an Asset Audit by Jay Younger	[Read]

Customers at the Core by Jay Younger and Wes Trochlil	[Read]

Associations and Competitive Advantage by Jay Younger	[Read]

Turning Members into Advocates by John Grifferty	[Read]

Association Research: Qualitative Versus Quantitative by John Grifferty	[Read]

Dues Restructuring (3 parts) by Jay Younger	[Read]

Research Resources: Staying Ahead of the Curve by John Grifferty	[Read]

DC Law Provides Opportunity for Associations by Jay Younger	[Read]

Affinity Program Success Story by John Grifferty	[Read]

Optimize Member Benefits by Outsourcing by John Grifferty	[Read]

And Now, a Word About Our Sponsors by Jay Younger	[Read]

A Product Marketing Plan for Dummies by Jay Younger	[Read]

Breaking Down the Barriers by Jodie Slaughter	[Read]

Meeting Member Needs by Jodie Slaughter	[Read]

Strengthening Your Benefit Program by Jay Younger	[Read]

Insurance, Credit Cards: The Litmus Test by Jodie Slaughter	[Read]

Assessing Your Products and Services by Caroline H. Fuchs	[Read]

Don't Forget Your Database by Caroline H. Fuchs	[Read]

Lessons From Barney on Meeting Brand Basics by Caroline H. Fuchs	[Read]

McKinley Marketing, Inc.

Articles by McKinley Marketing Staff