Articles by McKinley Marketing Staff
| The Membership Department Working with Others to Accomplish Goals by Sheri Jacobs, CAE, and Sara Miller, CAE |
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| Are you Keeping the Members that Want to Stay? by Jay Younger |
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| 5 Steps to Improve your Marketing Campaigns by Sheri Jacobs |
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| Determining the Lifetime Value of A Member (How much can I really spend to recruit a new member?) by Sheri Jacobs |
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| Let your Members do the Talking by Sheri Jacobs |
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| Getting and Applying Great Ideas at Great Ideas by Jodie Slaughter |
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Finding a role for member research in the branding equation |
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Before You Act, Conduct an Asset Audit |
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Customers at the Core |
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Associations and Competitive Advantage |
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Turning Members into Advocates |
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Association Research: Qualitative Versus Quantitative |
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Dues Restructuring (3 parts) |
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Research Resources: Staying Ahead of the Curve |
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DC Law Provides Opportunity for Associations |
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Affinity Program Success Story |
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Optimize Member Benefits by Outsourcing |
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And Now, a Word About Our Sponsors |
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A Product Marketing Plan for Dummies |
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Breaking Down the Barriers |
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Meeting Member Needs |
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Strengthening Your Benefit Program |
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Insurance, Credit Cards: The Litmus Test |
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Assessing Your Products and Services |
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Don't Forget Your Database |
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Lessons From Barney on Meeting Brand Basics |
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