McKinley Marketing, Inc.

Trusted association advisors.

Membership

Are you Keeping the Members that Want to Stay? by Jay Younger
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Determining the Lifetime Value of A Member
(How much can I really spend to recruit a new member?)
, by Sheri Jacobs
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Let your Members do the Talking, by Sheri Jacobs
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Customers at the Core, by Jay Younger and Wes Trochlil
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Meeting Member Needs, by Jodie Slaughter
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Members and Customers:  Strategies for Tapping the Revenue Potential of Your Two Most Important Markets
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Turning Members into Advocates, by John Grifferty
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Using Customer/Member Relationship Management for More Effective Sales, Marketing & Membership Retention
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