Marketing and Communications
Modelling the Collaborative Marketing Function
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5 Steps to Improve your Marketing Campaigns, by Sheri Jacobs
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Let your Members do the Talking, by Sheri Jacobs
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A Product Marketing Plan for Dummies, by Jay Younger
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Customers at the Core,
by Jay Younger and Wes Trochlil
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Don't Forget Your Database, by Caroline H. Fuchs
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Lessons From Barney on Meeting Brand Basics, by Caroline H. Fuchs
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Maximize Association Marketing Through Branding
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Members and Customers: Strategies for Tapping the Revenue Potential of Your Two Most Important Markets
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Mining for Gold: Using Data to Drive Revenue & Services
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Turning Members into Advocates,
by John Grifferty
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Using Customer/Member Relationship Management for More Effective Sales, Marketing & Membership Retention
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