McKinley Marketing, Inc.

Trusted association advisors.

Association Management and Strategy

Determining the Lifetime Value of A Member
(How much can I really spend to recruit a new member?)
, by Sheri Jacobs
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Let your Members do the Talking, by Sheri Jacobs
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Getting and Applying Great Ideas at Great Ideas, by Jodie Slaughter
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Before You Act, Conduct an Asset Audit, by Jay Younger
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Due Process: How to Conduct and Implement a Successful Dues Analysis and Restructuring
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Dues Restructuring, by Jay Younger
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