Success Stories
McKinley Marketing's core competency is managing mission-critical assignments for a wide variety of trade and professional associations. We apply our broad experience in research, membership, business strategy, sales, marketing, and other fields to help associations tackle their most difficult challenges.
Here's a sampling of some our recently completed projects:
Developing Communities of Practice for a Diverse Membership for AAHPM
Positioning ASHRM to tap its most valuable recruiting asset
Guiding Day-to-Day Operations and Building Long Term Success for NACCHO
Defining Value and Messaging to Build Member Engagement for AAP
Research as a Catalyist for Transformational Change at ACerS
Developing a Five-Year Membership Enhancement Plan for SfN
Identifying Strengths and Opportunities for NCATE's Accreditation Programs
Adapting to a Changing Industry at PSDA (formerly DMIA)
Creating a Simplifed and Effective Dues Structure at CalCPA
Developing a Membership Plan and Dues Structure to Ensure Long-Term Viability for NAQC
Helping NJSCPA Understand What Drives Member Loyalty
Devising a Strategic Pricing Strategy at MGMA
Strengthening a Brand and Improving Visibility at NACo
Developing a Targeted Meeting Marketing Strategy at HIMSS
Membership Dues Restructuring at NACUBO
A Foundation for Growth at AG Bell