What our clients say
"Our Board recognized that we needed to more actively engage our growing membership. We chose McKinley because of their expertise and strong track record in working with associations – and were extremely pleased with the outcome. As an outside “partner”, they provided an impartial look at our organization, and added great value to the process of data collection, development of viable options and knowledge-based decision-making. I am pleased that our extensive communities model is built on accurate and quality information that will serve as AAHPM’s guide to better engaging our members for many years.”
Sally Weir, Director, Program Development & Operations, AAHPM
“When I arrived at ACerS as executive director, there were many opinions about how the organization should move forward, but little objective data to recommend one course of action over another. As a result, decisions about critical issues were frequently deferred. McKinley’s research gave us an authoritative base from which to make needed and often major changes in direction. McKinley’s comprehensive approach, talented and attentive staff, flexibility, and expertise gave us the foundation we needed to move in new directions.”
Scott Steen, Executive Director, ACerS
“What ensured the success of this project was McKinley’s willingness to immerse themselves in our field to the point where they were comfortable interacting with volunteers and staff at a high level. This commitment detail ensured that the research was tailored to our field. The result was a plan with recommendations that were actionable and grounded in reality.”
Marty Saggese, Executive Director, SfN
"McKinley Marketing helped PSDA develop a comprehensive plan to identify and rollout our new brand. Additionally, McKinley’s Jay Younger worked with the PSDA Board of Directors to ensure there was proper due-diligence and consensus. McKinley did an excellent job.”
Peter A. Colaianni, CAE, Executive Vice President, PSDA
"The McKinley team created an exceptional membership plan and dues structure for NAQC. The process for developing the plan was well-tailored to the organization and helped create buy-in with the members, volunteers and staff. Just two months after implementation, we are exceeding our revenue goals. I look forward to working with the McKinley team on other strategic projects!"
Linda A. Bailey, President and CEO, NAQC
"Since I started at NACo in July 2006, I have worked closely with McKinley to fully develop and implement NACo’s short and long-term strategic integrated marketing plan. It has been a true pleasure and positive learning experience. I can call on McKinley’s expertise at anytime to assist me in my efforts.”
Bill Cramer, Marketing Director
National Association of Counties (NACo)
“I want to thank McKinley for all the solid work they did around our conference – they added true value to our marketing efforts and the results speak for themselves!”
Tricia Spellman, Director, Marketing,
Healthcare Information and Management Systems Society (HIMSS)
"We learned so much about our members and prospective members through our project with McKinley. With the information we received, our Board is equipped and well positioned to make bold decisions for our future. My marketing efforts will certainly change as a result."
Karen Gentles, Director of Membership
International Order of the Golden Rule
“We came to McKinley with a mission critical project on a tight deadline. Their expert analysis, focused attention and support through implementation meant the difference between a goal envisioned and a project completed.”
Carla Balakgie, Senior Vice President
National Association of College and University Business Officers
“We outsourced our member benefits to a company with unique experience in that arena, which allowed us to improve member service and increase revenue. We chose a partner that could take the process from beginning to end so that we could ensure a quality experience for members throughout the entire process. It has turned out to be a really good idea."
Chuck Cochran,
Chief Staff Officer for Operations
American Speech-Language-Hearing Association
"We had a tight deadline to meet when we approached McKinley Marketing about creating both a marketing and sponsorship plan for us. They delivered the plans on time, but more importantly, McKinley provided high-quality work
with strong guidance on implementation."
Meg Meyer,
Senior Vice President
National Association of Home Builders
"We have worked with McKinley Marketing on two key consulting programs. We rely on McKinley Marketing for their knowledge and contacts in the association market to provide the best service for our members."
Dave Moulton,
Systems Consultant
Society of Manufacturing Engineers
"ASAE and I have been working with Jodie Slaughter and McKinley Marketing for more than 10 years. McKinley Marketing continues to present the highest level of professionalism and know-how. We've always been pleased with the work they have done for us."
Debra Sher,
Vice President, Member Services
American Society of Association Executives