Experience
Successful projects and satisfied clients. This is true "bottom line" of McKinley Marketing's business.
Our methodologies always include a methodical examination of each client's marketplace, a review of the unique challenges and business realities they face, and a thorough immersion into our clients' culture and membership structure.
Our client-focused approach involves tight collaboration with project contacts to ensure that we have the necessary input to build consensus - before drawing conclusions and delivering recommendations. To this end, we are accustomed to immersing ourselves in our clients' industries by conducting primary and secondary research, facilitating staff and Board meetings, and working hand-in-hand with our clients and their members to develop the deep understanding of a tenured employee.
Our deliverables are not those of a typical consultant. Too often, consultants are hired for short-term projects, the results of which are placed indefinitely on a dusty bookshelf. We are committed to providing tools our clients can use. The specific, tangible recommendations that result from our work are customized and "actionable" to each client’s unique environment.
Our flexibility means that we design and execute projects to meet the needs of the largest associations as well as those with limited budgets and resources. Regardless of your association’s size of focus, we would be honored to add your name to our client list.
Our competence, responsiveness, and ability to meet deadlines and reach established goals have been documented for over a decade. To date, 100% of our clients have responded that they would hire us again and refer us to friends and colleagues.